How Ar and Vr Are Changing Social Media
AR or augmented reality is ane of the emerging technologies, to have a strong impact on social media apps in contempo years . The engineering science is predicted to be the next Large thing, inspiring the minds of the engineers and engineering science seekers , to think bigger and break the limited boundaries of the already established technologies.
When yous compare AR with other reality technologies, information technology lies between the virtual and real earth. The technology is gradually gaining popularity as the virtual elements brought into the real globe provides an immersive feel to the user .
Social media has made the world smaller. Users can instantly connect past sharing photos, content, video, etc . with their friends, colleagues, families around the globe.
Inquiry past the New York Times Consumer Insight Group also institute the motivations which compel the participants to share their information on social media, which includes the desire to spread entertaining and valuable content for defining themselves . Keep reading to find out more!
⚡️ You might exist interested | 9 Augmented Reality Apps That You lot Won't Be Able to Put Down [2020]
Statistics to understand social media behaviour
Let'southward accept a quick wait at social media usage from the by few years. In the graph below, you tin can see the number of social network users worldwide from 2010 to 2021, which has been increasing every year:
It'due south forecasted that upcoming yr nearly three billion people worldwide will be using social media networks. That's almost three times as much equally x years ago.
Regarding the popularity of each social network, Facebook, Youtube and Whatsapp are the three highest-ranking networks based on the number of active users. What might surprise y'all is that Linkedin for example, is ranking quite depression on a global level. Come across more info in the graph beneath:
How is AR thriving on social media apps?
With every step into the digital revolution, " Matrix " would become more of a reality than fiction. The lines are fast blurring between the virtual and real-globe than imagined, making AR the time to come and integral office of social media marketing .
Snapchat, for example, is smartly exploring this opportunity and making it easier for people to share content on the platform. After developing the moving-picture show messaging app, it decided to get further via its Snappables AR game , which implements the touch, facial expressions, and motions to get more scores.
Users can even transport those pictures to their friends for ameliorate engagement. The creativity and magical experience , which the user goes through in the procedure, has made the platform popular. As of the third quarter of 2019, Snapchat had 210 meg daily active users worldwide , up from 186 million global DAU in the corresponding quarter of 2018.
Augmented reality instance #one Snapchat
It is believed that Snapchat'southward future depends on the build-upwards of its augmented reality platform. It'south CEO, Evan Spiegel even stated, that an active user interacts with the AR product of Snapchat 30 times a day .
In the video below, a few examples of Snapchat's AR features are shown:
Augmented reality example #2 Facebook
Another example is the AR ad campaigns and games from Facebook. The Facebook messenger app has some of the AR games similar Asteroids Set on and Don't Smile. The former is a staring contest where the get-go person to grin loses and in the latter, users tin navigate a spaceship with their face.
Facebook has fabricated the creation of its content on the platform easier for users by integrating 3D filters. Facebook fifty-fifty has the facility, where most of the online sellers can provide the experience of the product , with the assist of AR. In one of the handbag campaigns on Facebook, customers could really see how big the pocketbook was , helping them to make the right determination.
Exercise yous want to create an app that includes AR features? Let us assistance you lot find the best experts in mobile app marketing!
Augmented reality instance #3 Instagram
The augmented reality effects for the Instagram stories has become one of the fun ways for adding inventiveness and standing out from the oversupply .
Recently, a French artist Ines Longevial, famous for her female forms of geometric paintings, made waves on Instagram with her AR face filters.
The powerful bulletin " save the planet mask " impressed the users as they pledge to save the planet.
The influence of AR in social media trends
Augmented reality tendency #ane Commitment of the new content
Shortly you'll run into a future where 3D content replaces the 2D content on social media, with the help of AR . The heavy usage of interactive content will reshape social media. 3D content has the ability to take the users to an entirely new and unimaginable world.
Don't yous think it will likewise provide a satisfying experience to the user ?
Augmented reality trend #2 Social media purchases and AR
Do you remember any recent ad? On social media, where you saw a clothing particular, but could not get the experience of, how information technology would look similar on you?
Well, yous can now see all that in the amazing realm of the virtual AR world. Try all the products whichever you similar and purchase them online. As a marketer, the AR feature on social media apps will also help y'all to promote your products in a unique 3D style .
🔎 You might be interested: Top Mobile App Trends for 2020
Augmented reality trend #3 Live events go far at your doorstep
Users can get the real experience of events, without really going to it and that too at the condolement of their home.
The technology which is in the development phase is going to change the customer experience birthday, with many brands already vying up for this technology . The user has to just download the augmented reality app and enter the augmented globe to get the real experience.
Augmented reality trend #4 Increasing the share on social media apps
Augmented reality will help the users to share the content seamlessly on any social media platform. They will exist able to explore a whole new world of groovy possibilities .
For example, when they are shopping or booking the hotel room at their favourite vacation destination, they can see the ratings and reviews automatically appear in front of the shop or the hotel building on the mobile , which they tin can even share with their friends and colleagues.
💡 Recommended reading | Gamification in marketing: Find new strategies and top examples
Conclusion
Augmented reality will soon become a part of our daily life, besides, it's a booming business .
The augmented reality ads would have the potential to generate $13 billion a year , out of which 12% of the revenue would be from mobile ads.
The AR ads on social media would be the face of online marketing. As AR takes over the social media platforms within a few years from now , a brand needs to match with the current and future trends on social media to utilize the opportunity to the fullest.
So, how are you going to utilise AR for your social media marketing? If you're looking for the right experts to aid you out, tell united states of america about it!
0 Response to "How Ar and Vr Are Changing Social Media"
Post a Comment